Hire the Best: Choose a CVA to Value Your Business

Thomas Kemler • September 1, 2025

When business owners seek an accurate valuation of their enterprise, choosing a qualified professional is crucial. Among the credentials available in the valuation industry, the Certified Valuation Analyst (CVA) accreditation, granted by the National Association of Certified Valuators and Analysts (NACVA), stands out as one of the most respected and comprehensive. Here’s why employing a CVA-accredited expert is the best decision for any business owner looking to determine the true value of their business.


First, CVAs undergo rigorous training and a demanding examination process that ensures they possess deep expertise in valuation principles, market analysis, and financial statement assessment. This specialized knowledge goes well beyond basic accounting or financial analysis. NACVA’s ongoing education requirements mean that CVAs stay current with evolving valuation standards, tax laws, legal precedents, and industry practices.


Second, the credibility and professionalism of a CVA-accredited expert are recognized in various legal and financial settings. Courts, regulatory bodies, banks, and investors often demand valuations prepared by experts with certifications like the CVA, as these provide the added assurance of objectivity and methodological soundness. When selling a business, applying for a loan, addressing shareholder disputes, or complying with IRS requirements, a valuation report signed by a CVA can withstand intense scrutiny and enhance stakeholder confidence.


Additionally, NACVA enforces a strict code of ethical conduct for its members. Business owners can trust that a CVA will maintain independence, confidentiality, and transparency throughout the valuation process. This professional integrity reduces the risk of conflicts of interest or biased results, ensuring that valuation conclusions are fair and impartial.

Lastly, a CVA takes a holistic approach, considering not only historical financials, but also industry trends, economic conditions, intellectual property, and operational strengths and weaknesses. This comprehensive view results in a more accurate and defensible valuation— critical for strategic planning, mergers and acquisitions, succession planning, or litigation support.


In summary, engaging a NACVA-accredited CVA provides unparalleled expertise, credibility, ethical assurance, and a robust valuation process. Your business is not only a source of income, but also your life’s work. It can be your most valuable personal asset. You’ll want to have an accurate understanding of its value, and a CVA can provide that.

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